Gigaclear UX

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Overview

GigaClear is a pioneering broadband service provider, bringing ultra-fast internet to rural communities. By delivering high-speed connectivity to under-served areas, GigaClear is bridging the digital divide and enabling countless households and businesses to thrive online. They work closely with the Government-subsidised Broadband Delivery UK programme (BDUK) to make this possible.

A/B Testing

UX/UI design

Design System Creation

Front-end development

Craft CMS development

Copywriting

Graphic design

SEO

Background

Apart from tele-sales, GigaClear sells its broadband packages through a comprehensive website designed with basic brand guidelines. This platform serves as the primary sales channel, where customers can explore different broadband packages, understand their features, and proceed to make a purchase. However, as the company grew, the limitations of the initial website usability became apparent, impacting both the website’s consistency and the overall customer experience.

The challenge

Despite GigaClear’s high-value ultra-fast broadband offerings, their website faced multiple hurdles. Although built using basic brand guidelines, the website did fall short on offering a seamless customer experience due to inconsistent usability practices and design. These inconsistencies created bottlenecks which needed to be addressed.

Design Audit and Identification of Needs

We began with a thorough design audit to understand the website’s usability issues. Our analysis revealed that a robust design system was essential to address the inconsistencies and enhance the user experience. We proposed creating a dedicated design system that would not only solve the immediate usability issues but also support other internal applications within GigaClear’s ecosystem.

Careful planning of the design system

We are strategists, designers and developers. Innovators and problem solvers. Small enough to be simple, quick and creative.

Typography & Colour Selection

As per their core brand guidelines the typography system was developed using Soleil. Soleil excels in geometric tranquility while just having enough hints of personality not to become too austere. The typography system was developed for desktop, tablet and mobile resolution devices.

Colour Palette

We translated GigaClear’s brand identity to capture their warm and energetic brand colours to develop a vivid yet non-offensive colour palette as well as extended and grayscale palettes to cover all the required colors for the product’s interface.

Custom Illustrations for Common Usage

After identifying common usage cases throughout the website, we designed a set of illustrations which could be used commonly throughout the website to add a touch of interest to written content. The illustration motif sparingly uses an opaque glass effect to give a more elegant appearance.

“Sam and her team were very easy to work with; clear communications, very positive attitude and above all knowledgeable and offered great suggestions. Sam immediately understood the brief, and collaborated well on the designs. Awesome team and wonderful professional result.”

Kent Bolton /

Chief Technology Officer @Foodini

“I have been working with them since Jan 2020, and they have added value to our mortgage broker platform by enhancing the platform’s features and allocating a dedicated team. As a client, we are very much satisfied with their work and will definitely recommend them for a similar engagement.”

Mandeep Sodhi /

Founder and CEO @Effi

“Building the Pockitpal mobile app was very positive and as our business has grown over the last six years we've continued to engage with them in a variety of projects both frontend UI projects and backend projects and safely say we've also recommended itelasoft to a number of friends and fintech organisations. ”

Gary Cobain /

Chief Executive Officer

“I've been working with them on a number of projects. Initially I engaged with the UX team to design the product interface, and then with the development team to design the payment flows, the data standards, and the workflow of the overall platform. In all these aspects my experience has been a positive one, which has culminated in the successful launch of our product.”

Eraj Ratnayake /

Chief Customer Officer @LillardiaCapital

“I've worked with this great team on multiple projects now (both engineering and design) including a full web app build and new website. Always very impressed with the teams quality, speed of execution and communication. Every project has exceeded expectations.”

Matt Hinds/

Co-Founder and CPO @SauceAI

Tools That We Used

These are some tools that helped us bring this product to reality

Conclusion

GigaClear’s transformation is a perfect example of how businesses—whether they are in the broadband sector or any other—can benefit from a thorough design audit and a strong, well-planned UX strategy. Whether you’re in e-commerce, finance, or SaaS, a consistent, user-friendly experience can transform how your customers interact with your digital platforms.

We specialize in delivering customized UX solutions that not only solve immediate challenges but also set your business up for long-term digital success. If you're facing similar hurdles or looking to elevate your customer experience, reach out to us today to discover how our team can help you achieve your goals.

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