Oxygen Group UX
Overview
Background
In early 2021 they came to us to refresh their brand as they were at the start of an exciting new phase in their business, to fully expand into the digital sphere with their own set of products. Their long term plan was to establish themselves as their own independent entity from their parent company.
The challenge
As with all startups the challenge was to get to market as quickly as possible. Beginning with their customer website. While the brokers at Oxygen had a wealth of experience helping customers broker deals for great rates. Their existing CMS website did not reflect that level of proficiency due to it being a simple brochure page. We immediately started a competitor analysis on building the website architecture and the relevant content by collaborating with the product owners and the rest is history.
Reinventing the Brand
Creating Usable Components
Conveying a sense os simplicity, lightness with readability was considered when creating each components.
Typography & Colour Selection
Colour Palette
As for the colour palette we derived shades of blue and green from their logo with generous usage of white space and light neutral shades of grey evoke a sense airiness.
Web Applications and Emails
The Open For Inspection (OFI) Apps
The primary function of these OFI apps are to generate leads for the brokers by sending them timely communications to drive potential home-buyers who had visited open houses to communicate with brokers through the OFI application. These apps were created with white-labelling in mind and currently serves McGrath and the Agency in Australia.
Keeping Customers Engaged with Useful Emails
The emails serve as an additional resource to access structured information of an open house so a potential home-buyer can make a well-informed decision before signing the contract for their new home. They are sent through the OFI apps and are white-label friendly too.
Transition to Lender
Loan Application
Loan App Overview
The goal is to provide a secure full home loan approval experience in little as 10 minutes, bypassing traditional delays associated with manual underwriting processes and extensive paperwork.
“Sam and her team were very easy to work with; clear communications, very positive attitude and above all knowledgeable and offered great suggestions. Sam immediately understood the brief, and collaborated well on the designs. Awesome team and wonderful professional result.”
“I have been working with them since Jan 2020, and they have added value to our mortgage broker platform by enhancing the platform’s features and allocating a dedicated team. As a client, we are very much satisfied with their work and will definitely recommend them for a similar engagement.”
“Building the Pockitpal mobile app was very positive and as our business has grown over the last six years we've continued to engage with them in a variety of projects both frontend UI projects and backend projects and safely say we've also recommended itelasoft to a number of friends and fintech organisations. ”
“I've been working with them on a number of projects. Initially I engaged with the UX team to design the product interface, and then with the development team to design the payment flows, the data standards, and the workflow of the overall platform. In all these aspects my experience has been a positive one, which has culminated in the successful launch of our product.”
“I've worked with this great team on multiple projects now (both engineering and design) including a full web app build and new website. Always very impressed with the teams quality, speed of execution and communication. Every project has exceeded expectations.”
Tools That We Used
Conclusion
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